Chipotle Friday the 13th Deal: Tattooed Fans Can Get Buy-One-Get-One Free
Chipotle Mexican Grill is celebrating Friday the 13th with a unique promotion for tattoo lovers. On March 13, customers with tattoos can get a buy-one-get-one free entrée during a limited one-hour deal at participating locations worldwide.
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The promotion runs from 3 p.m. to 4 p.m. local time at participating restaurants in the United States, Canada, the United Kingdom, France, and Germany.
Fans who show up with permanent tattoos, temporary tattoos, or even drawn-on tattoos can redeem the offer by purchasing an entrée item.
How the Chipotle Tattoo BOGO Deal Works
The Friday the 13th promotion is simple:
- Visit a participating Chipotle restaurant between 3–4 p.m. local time
- Show a tattoo (permanent, temporary, or hand-drawn)
- Purchase an entrée item
- Receive one free entrée of equal or lesser value
Each check can include up to five free items, but every free item must be paired with a purchased entrée of the same or greater value.
Why Chipotle Created the Tattoo Promotion
The idea for the deal comes from a viral fan phrase: “tatted like a Chipotle bag.”
Chipotle’s iconic brown takeout bags feature printed text that resembles tattoo art. The phrase gained attention online when fans used it to describe singer
Adam Levine and his tattoo-covered look.
According to the company, the campaign celebrates self-expression and creativity, which aligns with tattoo culture.
The promotion also takes inspiration from the Friday the 13th flash tattoo tradition, when tattoo shops offer special pre-designed tattoos for the day.
Special Bonus for Miami Customers
Customers visiting the Midtown Miami location will receive an additional bonus.
Hip-hop artist
Swae Lee collaborated with Chipotle to create a limited-edition temporary tattoo flash sheet.
The sheet is available only at the Midtown Miami restaurant during the one-hour promotion and while supplies last.
Swae Lee explained the inspiration behind the design:
“Tatted like a Chipotle bag is really about self-expression. It was exciting to turn that idea into real tattoo designs.”
Chipotle’s Marketing Strategy Is Working
Chipotle says the tattoo promotion has already delivered strong results.
During a similar campaign in 2025, the brand recorded its highest-ever sales for the 3–4 p.m. non-peak hour.
The company has also been offering several giveaways in 2026. Earlier this year, it celebrated National Tortilla Chip Day by giving customers free chips and queso.
Promotions like these help the chain stay connected with younger customers and social media trends.
More restaurant brands are using creative marketing and giveaways to boost engagement and foot traffic, according to industry reports from National Restaurant Association.
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FAQ – Chipotle Friday the 13th Tattoo Deal
Chipotle is offering a buy-one-get-one free entrée for customers with tattoos on March 13 from 3–4 p.m. local time.
No. Customers can show permanent tattoos, temporary tattoos, or even drawn-on tattoos.
Each check can include up to five free menu items, but each must be paired with a purchased entrée.
The promotion is available at participating locations in the U.S., Canada, the U.K., France, and Germany.
Yes. The Midtown Miami Chipotle is offering a limited-edition temporary tattoo flash sheet designed by Swae Lee.
